Mid-day’s 42nd anniversary: A farm-fresh idea

At the cusp of the lockdown, a decision by four young entrepreneurs to convert fresh produce meant for retail into a home delivery service model proved to be a business masterstroke.

Agrify Organic Solutions

Darpan Bendre 22, Urvish Bhaide 23, Siddhesh Desai 22 and Himanshu Dighavkar 23

Agrify was built on the idea of creating an efficient bridge between small farmers and buyers, seeking high quality produce using next generation technologies.

ON the evening of March 24, 2020, when the lockdown was announced, four students of Mukesh Patel School Of Technology Management & Engineering at NMIMS were worried about the fate of their 10-month-old start-up Agrify Organic Solutions that connected farmers to retail buyers, mainly restaurants. With dine-ins closed indefinitely, they knew their orders would be put on hold. The four entrepreneurs Darpan Bendre, Urvish Bhaide, Siddhesh Desai, Himanshu Dighavkar, had launched Agrify in May 2019.

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